adidas Mexico launched its iconic Superstar sneaker model in a concha design update, celebrating its signature sweetbread. The new range of designs is made to resemble a loaf, complete with intricate details including a lace-up design and Three Stripe branding on the top. Overall, it gives a slightly shaved look and the colorway is also built according to the visual theme.

There are tonal choices that are influenced by chocolate, vanilla, or strawberry flavors. To connect with the local community in Mexico City's Roma neighborhood, the company teamed up with bakeries Tomasa and Santas Conchas to share pan dulce shells in three versions of the same. The Superstar Concha sneakers launched today and exclusively in Mexico.